Activation Proof for TV

The Missing Pixel
for TV

Display, search, and email proved an ad worked with a link and a pixel. TV never could — until now. TVon ties one verified ad exposure to one real outcome: a signup, a purchase, a booked appointment.

See it for publishers See it for advertisers

Deterministic verification · Zero PII stored · Nothing inferred

20–40%
of FAST ad breaks go unfilled industry-wide — most of that gap sits in a channel's worst dayparts, not evenly across the schedule.
SOURCE: ONE TOUCH INTELLIGENCE / FREMANTLE, 2025
+165%
CPM lift on verified, age-gated inventory versus the unsold or generic ad it replaces.
ON VERIFIED INVENTORY ONLY
0 min
of schedule drift. TVon backstops unsold breaks — it never shrinks a pod or moves your published EPG.
EPG-SAFE BY DESIGN
01 — Why TV loses performance budgets

Two pools of ad money. TV has only ever competed for one.

Branding budgets

Pays for reach. Doesn't ask for proof.

Advertisers spending here want to be everywhere. They don't judge a single exposure — they judge aggregate reach and recall. TV has always been able to sell into this pool.

Performance budgets

Pays for outcomes. Structurally the larger pool.

Every dollar here is judged by whether it produced a signup, a purchase, a booking. TV has never had a way to prove that — the same gap display and search closed decades ago with a link and a pixel. That gap is what TVon closes.

02 — How activation proof works

One exposure. One verified outcome. Built for CPA, not just CPM.

01

Verify once

A viewer confirms one real, verified attribute — 21+, for example — in a single moment in-stream. No login. No persistent ID. TVon has no interest in who they are tomorrow.

02

Expose

That verified session sees the advertiser's premium creative — gated to confirmed viewers only, inserted through your existing ad stack.

03

Prove

A privacy-preserving attestation confirms whether that exposure led to the advertiser's defined action — without TVon, the publisher, or the advertiser ever exchanging who the viewer actually is.

03 — For publishers

Rescue the hours you can't sell. Leave the rest alone.

Every FAST channel has blocks that fill badly — the overnight run, the long-tail daypart, the slot nobody wants at any CPM. TVon doesn't touch your published schedule, your pod length, or your best-performing inventory. It targets only the breaks you'd otherwise fill with slate or a promo, and backstops them with verified, higher-value demand.

  • No change to your EPG or pod length — verification only, no restructuring
  • Stacks an acquisition fee on top of your existing ad-tech stack
  • You choose which blocks it runs on — start with your worst-performing hour
Example — one overnight block
Today: slate / unsold ~$0 / hr
With TVon: verified backstop demand Incremental, above $0
Your schedule, your pod length Unchanged

Illustrative — actual lift depends on your channel's fill rate, CPM, and verification scan rate. We'll model your real numbers before you commit anything.

04 — Verified, not inferred

Certainty beats scale.

Most audience targeting on TV is a guess — probabilistic, inferred, easy to stretch to hit a volume target. TVon only sells what's deterministically true. If a session isn't verified, it isn't sold as verified. That's a smaller number than "everyone we think might qualify" — and the only number a compliance-sensitive advertiser can actually stand behind.

Deterministic, not probabilistic
No PII stored
No persistent viewer ID
One-time attestation, then closed out
05 — Built for both sides of the trade

Two audiences. One proof.

For publishers

Incremental yield, not a rebuild.

Yield lift on the inventory you already can't sell. No changes to your ad stack, your SSAI vendor, or your published schedule. Bring your worst-performing block — we'll show you the number before you commit.

For advertisers & agencies

Spend performance dollars on TV. For the first time.

Deterministic audience certainty and closed-loop proof of activation, tied to a real outcome you already track — a signup, a deposit, a booking. No inferred targeting, no probabilistic guesswork.

Bring us one channel and one advertiser. We'll show you the proof.

Talk to the team